Four-year-old luxury skin-care brand Lumavera is looking to grow substantially this year via new distribution markets, an expansion into cosmetics, the addition of tinted moisturizers and entrance into the growing supplements category. The company uses botanical extracts in its lines. All of the products are based on Lumavera’s core premise of using “superfoods” for skin care. The veggie blend includes tomatoes, carrots, spinach, kale, brussels sprouts and onion. The fruit blend includes citrus extracts, argan oil, green tea and aloe leaf extracts, licorice root and sunflower seed oil, among other ingredients. The brand was founded by David Vargas, a former farmer and rancher, whose mantra is “cultivating beauty from the ground up.” According to Vargas, his dad was a farmer and his mom would use prickly pear cactus and aloe, as well as food from the farm, to feed the family and take care of their skin-care needs. Vargas said plant extracts such as lycopene can protect one from UVB rays when applied to the skin, while spinach and kale help with detoxification. The company is currently self-funded. And while he’s not actively looking for funding, Vargas said he potentially might be open to funding down the road. He said the products are made
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