Too Faced’s Born This Way foundation is getting 11 new shades. Today, the brand launched its collaboration with YouTube star Jackie Aina, who worked with Too Faced cofounder Jerrod Blandino to develop nine of the new hues. “It is so important to me that everyone feels like they are seen and loved, so collaborating with Jackie was a no-brainer and the only option in my mind,” said Blandino. “She brought her expertise to the table and worked tirelessly to get it right. She helped me properly formulate undertones and fill in the gaps we were missing in the line. I’ve always admired her advocacy for deeper skin tone inclusion and she’s the epitome of the Too Faced girl.” Aina started her YouTube channel in 2009, one year after she joined the army. She is as known for her bold makeup looks as she is for speaking out about social issues to her 2.4 million YouTube subscribers. She has been a fan of Too Faced for years — she called the Better Than Sex mascara her “holy grail” — and has previously worked with E.l.f. on an eye shadow palette that launched in 2016, as well as a collaboration with Artist Couture on Diamond

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