LONDON — Riccardo Tisci is ripping up the rule book ahead of his upcoming runway show for Burberry in September, with plans to release a limited-edition capsule collection as part of his hotly anticipated runway debut, WWD has learned. The capsule will be delivered in a series of instant drops that are set to begin from September, although it’s unclear whether the merchandise will start landing before — or after — Burberry’s London Fashion Week show, which is set for 5 p.m. on Sept. 17. This is the second Burberry capsule collection to come to light since Friday, when Tisci announced on Instagram he was working on a collaboration with Vivienne Westwood that will drop in December. It is understood that a bigger strategy is taking shape at Burberry, with a steady rhythm of drops planned throughout the year to keep product fresh, and the conversation with the consumer lively. The aim is to keep the delivery cycle fluid and creatively led and speak to the consumer via product, communications and experiences. The moves were confirmed by Burberry, although the company did not provide details. The delivery plan is an evolution of Burberry’s former see-now-buy-now strategy and fulfills chief executive officer Marco Gobbetti’s promise earlier this

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