LONDON — Samantha Cameron Studio Ltd., owner of the Cefinn contemporary clothing brand, has filed its first financial statements with Companies House in the U.K. The company, which launched in 2016, confirmed it is on track with its business plan. Cefinn, an acronym of Samantha Cameron’s children’s names plus an extra C, launched in 2016 and began trading last year. It sells via its own web site and at outlets including Selfridges, Net-a-porter, Matchesfashion.com, The Modist and Fenwick of Bond Street. The accounts, published early Thursday on Companies House, the official register of U.K. businesses, are unaudited and abbreviated: British companies are required to file a full, audited profit and loss statement only when turnover exceeds 10.2 million pounds. For the financial period ended Oct. 31, 2017, the business had assets of 271,828 pounds and registered 561,795 pounds in losses, which is not unusual for a clothing start-up such as Cefinn. Cameron is the sole director of the company, which had 10 employees at the time of the filing. Cefinn had been trading for nine months when the accounts were filed at the end of fiscal 2017. Although the company does not disclose turnover, it said sales have doubled in the past three months of

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