Five years in, Fabletics, the athleticwear line owned by El Segundo, Calif.-based TechStyle Fashion Group in partnership with cofounder Kate Hudson, is flexing its muscles. Adam Goldenberg, chief executive officer of the e-commerce firm — whose brands include JustFab, JustFab Kids and its newest baby, Rihanna’s Savage x Fenty lingerie line — is focused on beefing up Fabletics’ design ranks with talent from competitor Lululemon. As the fastest-growing brand in the TechStyle stable, Fabletics’ annual sales revenue tops $250 million. The company generates sales of more than $700 million annually and is thought to be on track for an initial public offering. Among the new Fabletics hires are Karen Pornillos, vice president of design and fashion director, who was formerly the vice president of women’s design at Lululemon and led development of Free People’s activewear line; Nancy Arnold, vice president, creative director who formerly worked at Ann Taylor, where she collaborated with Hudson on a capsule, and Shefali Shah, vice president of merchandising, who was at Victoria’s Secret for a decade. They join senior vice president, chief merchandise and design officer Felix del Toro, who joined the company last year from Lululemon, where he was senior vice president and general manager of

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