Logo appropriation is no joke with most organizations, but the University of Cincinnati didn’t sound rattled after Comme des Garçons Shirt used its bearcats logo. After seeing an image of a shirt featuring the logo on a male model on the runway on Paris, Marty Ludwig, the university’s director of trademarks and licensing, said, “The material they used was produced by one of our licensees, Fabrique Innovations. It’s typically used for blankets, throws and things like that.” Although they are still looking into the matter, Ludwig said Comme des Garçons wouldn’t face any penalty for using the logo without the university’s consent. “As far as having it available and having it shown on the runway, we think it’s great,” he said. “Obviously, we’d like to know that beforehand but I don’t have any concerns. They didn’t do any harm to our brand. They didn’t alter our marks in any way. But we do have follow-up that we’re trying to work on with them if they want to move forward and actually produce product — beyond just putting product on a runway.” Executives at Comme des Garçons did not respond to requests for comment. Uncertain if the University of Cincinnati licensee “sold it to the

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