Brynn Isom has worked in the industry for more than 20 years, running her own production and talent companies, but it was during her 10-plus years working as a producer and art buyer for Neiman Marcus that the Texas native had her “aha” moment. “From the scheduling, the traveling, the assembling of the crew, the optioning, the rate management, to the invoice sharing — I just saw that every single person listed on these productions, they were doing their dream job, but they were unhappy,” says the entrepreneur. “I started asking why they were so unhappy…and they said, ‘We don’t even have time to do our dream job. By the time we get to the shoot, we’ve already exceeded the time we’re getting paid for on the shoot just figuring out what we’re doing, where we’re going, who we’re working with, what concept we’re actually shooting, and then trying to keep up withe expenses,'” she continues. “So I started just writing down all these pain points.” Her solution was Lenspire, a digital platform that aims to simplify the production workflow through consolidated, centralized communication and automated administrative tasks, such as payments and credit logging. “Our job is minute-to-minute, day-to-day — a different project every day

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