Bruno Magli is setting up shop in New York this September. The heritage brand’s concept store, set to open Sept. 1, marks a push into the U.S. market for the Italian-born brand, which currently operates freestanding stores in Asia and Europe. Marquee Brands, parent company of Bruno Magli, assembled a team of designers for the project, including Sun Lee Design, to develop the 2,000-square-foot store located at 120 Wooster Street in SoHo, a shopping area that is home to a roster of designer brands, including Gucci, Balenciaga and Fendi. The location will house men’s and women’s footwear and watches; women’s handbags and men’s small leather goods, tailoring and socks. According to Cory Baker, chief executive officer of Marquee Brands, the boutique will also highlight limited-edition pieces across footwear, apparel and accessories that will “allow this individual shopping experience to be unique and a physical destination to come visit beyond what you can find every day from your computer or phone.” The forthcoming store is part of a retail strategy called “smart retail” being rolled out by the parent company with the Soho location functioning not only as a point of sale, but also a space for cultural events from culinary experiences to art, music

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